Design note 4 - what do we mean?
In addition to the similarities between our new icon and the real Northern Lights, we particularly liked some of the themes the Northern Lights icon represented, namely:
Our People First Charter is unique to us, having been crafted with a wide range of staff over a full year. We aim to attract and retain mission-aligned people, enhance employee engagement and maximise performance. This charter makes clear what we are striving to achieve as a people first organisation and is underpinned by our 3 strategic anchors: invest in people, implement with rigour and clarity, and demand remarkably high standards. Our overarching people first strategic aim is to be one trust where all belong.